Defining Attraction

A quality or feature that evokes interest, liking, or desire.

What does ‘attraction’ have to do with recruitment?

Well, there’s a chance that you’ve been recruiting for a while…

You’ve had your sparkling advert on the job boards for weeks and you feel quite dejected that your superstar candidate hasn’t yet applied. You’ve even (reluctantly) started to work with a very persistent recruitment agency that claimed to have the “perfect candidate for your role” but for some reason they still haven’t emailed their CV to you.

Your customers are getting frustrated as their project delivery date has been pushed back because you haven’t recruited yet. To make it worse, your most hardworking and diligent employee looks like he’s about to have a panic attack due to being over worked and your demanding boss is on your case because she can’t understand why you haven’t hired someone yet.

Could the problem be that your company and opportunity doesn’t look quite as attractive to potential candidates as others out there, including your competitors? Don’t worry, we can help with that and it’s surprisingly simple, so what are you waiting for?

3 Ways to improve your chances of ‘attraction’

Your Careers Page

Research states that career sites are the most valuable and preferred source of information for candidates when researching an employer. This means the careers page(s) on your website is most likely the first stop for candidates. If you don’t currently have a careers page you should add one as soon as possible.

The content you have here needs to be as relevant, specific and compelling as it can be. This information can almost help candidates self-screen themselves, which ultimately increases the amount of qualified applicants coming in and filtering out candidates who may not be a good fit.

Add details about the vacancies, the team, the culture, the benefits package, company events, news, awards, photos, videos and make it look eye catching and interesting. This is your keyhole into your company and candidates want to see if they can visualise themselves working there.

Your culture vs perks

There’s no denying it, company perks are wonderful and incredibly important, but they shouldn’t be the only reason why candidates should want to work for you. Your career site needs to go beyond promoting the benefits you offer to truly stand out from your competition and capture the attention of your target candidates.

Potential employees are visiting your website and social media pages to see if they can see themselves working there and to understand why they would want to work at your company. Instead of talking about what your company does and what it’s like to work there, try demonstrating why people love to work for you.

Choosing the correct Job Boards!

There are so many job boards out there that it can seem a daunting task choosing which ones to use.

There are the usual suspects that we know of through advertising such as Monster, Reed and Total Jobs to name a few and they’re all probably as good as each other. There are many industry-specific ones out there as well, such as CWJobs for tech, and free ones such as Glassdoor, Indeed and LinkedIn. There are also tools available that allow you to post on multiple job boards at once, therefore maximising your advert visibility. We would also suggest you do a bit of market research and ask contacts/employees in your industry which job sites would they visit if they were to look for a new job and consider starting with those.
We would also suggest you do a bit of market research and ask contacts/employees in your industry which job sites would they visit if they were to look for a new job and consider starting with those.

These are just a few ideas to increase you level of attraction to ensure you get those super star candidates! If you need any support of would like to discuss any of the information within this article further then don’t hesitate to get in touch!

Love from the Fresh Perspective Team x

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