Business culture plays a huge and very important role in the retention and engagement of your employees. It also has a high impact on productivity and the way that your business is viewed by your potential clients. As you may have noticed from our social media, we have been discussing why business culture is important and have even shared our feelings regarding the culture that we have created at Fresh Perspective!

We pride ourselves on the way we support each other and how we have our vision and values clearly defined within our business and our business practices.

So, how do we do it?

Here are some of the ways that we have created the positive business culture within Fresh Perspective.

1.  We enlist, empower and encourage

The key to this point is that we ensure our business vision, mission and values are very clear within our environment and practices. Actions speak louder than words and we ensure that our culture is not just a document that has never seen the light of day, it’s something that we live, and encourage our team members to do so also.

2. We are our own example

We believe that we should all be aligned with our business culture, this means that your job description goes beyond the tasks written on it, we also expect our team to be involved and invested in the company and each other. We are all united within our team as this gives strong consistency within our company and culture and ensures our clients and candidates experience the same level of service and the same processes!

3. Our humanity is at our core

To ensure you have a true business future your people need to be at the heart of your purpose. We ensure that everyone is happy with our company culture and that it resonates well within our team. If an individual does not agree with some aspects of your business culture you can discuss this and find out why, but if there is no obvious reason then they may not be the right person for you. This is also a powerful tool to think about when recruiting for your team; try to coax out a candidate’s values, ethics, principles and personality with clever questioning

4. Our values and mission are clearly visible

These documents are available to our entire team, we even have them branded on our office walls, so no one can ever forget! It’s important to ensure that all the information is visual and appealing so that it gets noticed, remembered and absorbed into our subconscious

5. We have created a safe space

One of the most important things that we knew we had to ensure that we created was a safe space for our team members, candidates and clients. You will be amazed at the positive impact a safe, inclusive space can be within your business. You will also be able to ensure that your employees feel engaged and become brand ambassadors for your amazing company

Your company culture is a reflection of what your business stands for, and as the voice of your business, your employees are key to ensuring that it succeeds. When you provide a work environment that your team enjoys spending time in, it can help to improve their performance each and every day.

We would love to know how you have created your business culture! Connect with us and share your experience with us at Fresh Perspective.

If you have any questions about how we have created our business culture then please don’t hesitate to get in touch!

Have a great week.

The Fresh Perspective Team! x

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