What is a Business Mission and Why Does it Matter?

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Not to be confused with corporate vision or growth planning, a business mission should be able to define your company in the ‘here and now’ and can be defined as ‘a formal summary of the aims and values of a company’. While your corporate vision should define your future goals your company mission should explain […]

Employee Recognition

What is Employee Recognition, And Does It Matter? The concept of motivating your workforce isn’t exactly new but the metaphor of using “the carrot and the stick” is incredibly outdated now.  Employee recognition simply means, acknowledging the efforts of an individual or a team for hitting targets or doing a job well. It doesn’t have […]

Are You Unique?

At Fresh Perspective we are encouraging you to consider how unique your business is. Take a second to think about how many businesses there are in your industry, now think about how many of those you would consider a competitor offering the same services that you do. This number can seem daunting, and when Fresh […]

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