Business culture.

The definition – A model or style of business operations within a company. The business culture determines how different levels of staff communicate with one another as well as how employees deal with clients and customers.

We at Fresh HQ are exploring the idea of business culture and its importance within recruitment as a strong business culture can help attract those superstar candidates by allowing them to figure out whether they can visualise themselves working for you!

At Fresh Perspective we pride ourselves on creating a working environment that our employees, clients and candidates will love. This gives us a very strong level of competition within our sector, as we become the business that our clients want to do business with, because they enjoy working with us. We have strong ethics, deliver a high level of professionalism within each exchange and we also have fun too. Culture seems kind of important now doesn’t it?

So why is it so important?

Companies that have a strong business culture tend to be high performers

This is because high levels of communication are a wonderful side effect of having a fabulous business culture – members of the team know how to communicate effectively in a safe and valued space and aren’t fearful of using their voice.

You have a shared vision and mission

Sometimes, in your organisation it can be easy to lose sight of what you are aiming for or striving to achieve. But don’t worry, your business culture can help to rectify this loss of direction, because you will all share the same vision and mission as this should be shared regularly within the entire team to keep this at the forefront of your minds.

You are in it together

This may sound strange but when there is a strong culture there are often less internal conflicts and politics as when you share the same beliefs and values you tend to see a much more fluid and purposeful way of dealing with conflict.

You will experience a lower turnover rate

Sometimes (hopefully not often!) you may experience the phenomenon of multiple staff leaving for greener pastures (eek). This can be lowered by having a strong business culture and having a sense of unity and moving forward together as a team. Problems usually only arise when a workforce starts to feel undervalued and stagnant and it is then that you will see a domino effect of employees jumping ship!

“Customers will never love a company until the employees love it first.” – Simon Sinek, author, Start with Why

We want to hear from you about your business culture, or a business culture that you have experienced as an employee that you thought was amazing!

Contact us here! And you can see the lovely people that share our business culture here 🙂

Have a great week

The Fresh Perspective Team x

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